Your dog’s mental attitude, health, happiness, behaviour, longevity and overall well-being are directly related to nutrition. Proper diet, in correct proportions, or in the case of canine athletes, optimal feed times can enhance performance, boost health to new levels and extend the life of your cherished pets. Ideal Adult Ideal is scientifically formulated to supply your dog with all the nutrients that it requires to promote bone strength, muscle tone, coat condition and general vitality and quality of life. Ideal Puppy Well balanced, full nutrition puppy food, suitable for puppies up to the age of 12 months.It promotes bone strength, muscle tone, coat condition and general vitality and quality of life. Ideal Senior Ideal contains carefully selected, cooked ingredients that result in high digestibility and palatability. Ideal is free from artificial colourants and flavouring. INGREDIENTS Cereals, Meat and animal derivatives, Vegetable derivatives, Oils and Fats, Vitamins and Minerals, Natural Flavorant, Anti-oxidant, Chondroprotective agents(puppy and senior).